How well can you respond to change?

Growing your business in today’s economy means enabling better collaboration between business, IT and development teams, applying automation and implementing new cloud technologies to reduce costs, eliminate bottlenecks and improve efficiency.

Whether you’re line-of-business or IT, join us for this complimentary half-day seminar and meet our guest speaker, Forrester Research Inc. analyst Clay Richardson. Learn how to:

  • Increase business agility and reduce costly, disruptive manual errors
  • Drive continuous operational insights by integrating processes with core systems
  • Enable better communications across IT and LOB departments
  • Improve knowledge worker productivity through data and application integration
  • Incorporate real-time analytics and mobility into processes

Stay ahead of marketplace changes and achieve high customer satisfaction across all channels. See how others are tackling the same hot-button business operations and process issues you’re facing. You’ll hear how leading companies have successfully improved the customer experience, and become a more agile, customer-focused business.

Throughout the morning, you’ll have the opportunity to broaden your professional network by meeting local peers, leading industry visionaries, expert analysts, and IBM executives who can help you succeed.

To reserve your seat, call Jen Tobin at (617) 431-9722 or apply online:

Complimentary admission is granted on a first-come, first-serve basis and attendance is limited to ensure an effective learning experience, abundant peer-networking opportunities and access to our expert presenters. Apply today to ensure your seat is saved in advance!

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Let us know which of your colleagues can benefit from attending this exclusive event. We are pleased to extend an invitation. Please send your colleague's contact information to Jen Tobin.

Please Note: Due to space constraints, all prospective attendees must apply prior to this event and receive confirmation from the event producer that the application was accepted and approved. No "walk-ups" please. Thanks for your understanding.

Dates and Locations

Atlanta, GA

Maggiano's Little Italy
Thursday, September 11, 2014


8:00 AM

Registration, Networking and Breakfast

8:30 AM

Welcome Remarks

8:45 AM

Keynote: Driving customer-centricity into business operations: Leveraging cloud, mobile, social and analytics

Does the internal complexity of your organization drive away customers? Consumers expect smooth, multichannel ways of interacting with companies; if that falters, they can quickly find your competitors—and affect your reputation with a global audience—in just a few clicks.

With that in mind, companies are adopting new methods to manage operations gain happier, more loyal customers and get ahead of the competition.

Take the first step in improving your business operations in this expert-led session. See how your organization can incorporate customer-centric cloud, mobile, social, and analytics technologies to reinvent processes and create a more intuitive customer experience. You will walk away with a solid understanding of:

  • Why process excellence is a key growth strategy
  • How you can make your operations more customer-centric
  • How your business operations can become a competitive advantage

9:15 AM

Analyst Keynote Presentation: Building your BPM Playbook

In a lively discussion, Forrester Research, Inc. analyst Clay Richardson will share his insights on implementing BPM projects in leading organizations, including:

  • Identifying likely candidates for process improvement
  • Recruiting the proper internal players to support BPM initiatives
  • Defining each step of a BPM project
  • Overcoming technical obstacles and cultural objections
  • Targeting the next BPM project for your organization after the first project is complete and successful

10:15 AM

Networking Break

10:30 AM

How mobile is revolutionizing business processes: Deep Dive Demo
There is a growing expectation that mobile applications are integrated with backend systems, but how these systems are wired together is not always a given. See a detailed live demo that showcases:

  • How BPM, decision management, and mobile capabilities are used in real life business situations
  • Why mobile application need process capabilities, to fulfill on their customer engagement promise
  • How processes must be made more atomic and simplified for mobile

11:15 AM

Capabilities to build real-world operational applications: The business benefits of automated processes and decisions

The ever-changing technology landscape can make it hard for people and processes to keep up. How can you avoid common stumbling blocks that lead to complexity, disruption, and customer attrition?

This session demonstrates why business process management and operational decision management are fundamental to streamlining business operations. Our expert speaker gives you the straight-talk on the latest technology capabilities and enhancements, and reveals how automated processes and decisions will benefit your business.

11:45 AM

Executive Roundtable and Q&A with Clay Richardson

12:00 PM

Event Adjourns



Clay Richardson
Principal Analyst, Forrester Research Inc.


George Chast
Sales Executive, IBM Mobile, Process, API, IoT & Cloud

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Each attendee will receive a complimentary portable smartphone charger and a copy of BPM for Dummies e-book.

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All public sector employees, please click here.

TechTarget Contact

For questions about your registration or the event agenda please contact:

Jen Tobin
Tel: (617) 431-9722