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Register online
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Kirby VanOrden at
(617) 431-9723

Dates and Locations

Boston, MA
Tues. July 26
Boston Marriott Newton

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While most organizations recognize the critical role master data management (MDM) plays in establishing trusted enterprise-wide data, many struggle to identify its direct impact on reducing operating costs, improving business agility and eliminating waste.

Achieving tangible benefits from any data quality or MDM initiative requires careful planning and a strong emphasis on the practical fundamentals that add immediate business value.

Join renowned industry expert, David Loshin, Knowledge Integrity, Inc. as he examines concrete, real-world actions essential to the success of your data quality improvement projects.

Attendees will learn best practices for positioning your data quality, governance and MDM efforts as an integrated business-oriented strategy with true bottom-line impact.

To reserve your seat, call Kirby VanOrden on (617) 431-9723 or apply online:

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By adopting a multi-disciplinary, business-driven approach to data quality management, attendees will learn the most cost-effective ways to monitor, measure and improve results to ensure long-term success.

In addition, you'll discover how a focus on the fundamental aspects of MDM can help diminish your implementation risk while providing practical, enterprise-wide utility of your data initiatives.

Attend this free seminar to learn how to leverage your data quality and MDM efforts to achieve quantifiable business benefits such as:

  • Increased revenue and customer share
  • Reduced M&A costs
  • Increased employee productivity
  • Improved compliance and risk management capabilities
  • Improvement in optimizing marketing and sales promotions

Don't miss this unique opportunity to gain critical insight into the tangible business and technical benefits associated with the practical application of data quality, governance and MDM tools and techniques.

To register, call Kirby VanOrden on (617) 431-9723 or apply online:

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Speaker Biographies

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David Loshin
President, Knowledge Integrity, Inc.

David Loshin is a respected industry thought leader specializing in customized information management solutions and strategic consulting. David is the author of Master Data Management (Morgan Kaufmann 2008) and two books on data management: Enterprise Knowledge Management – The Data Quality Approach (Morgan Kaufmann 2001), focusing on data quality management, and Business Intelligence – The Savvy Manager’s Guide (Morgan Kaufmann 2003), about business intelligence and information value. He is an internationally recognized expert and invited speaker on maximizing the value of information.

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Mazhar Leghari
Sr. Director, Market Strategy, DataFlux

Mazhar is primarily responsible for delivering strategic insight for product marketing, field enablement, sales support, demand generation and business development, leveraging his deep experience in master data management (MDM) market expansion. Prior to joining DataFlux, Mazhar was with Oracle, where he spent five years as a solution architect and product manager for MDM.



speaker photo

David Loshin

President, Knowledge Integrity, Inc.

speaker photo Mazhar Leghari

Sr. Director, Market Strategy, DataFlux


8:30 AM Registration & AM Refreshments
9:00 AM

Keynote Presentation:

Building a Unified View of Enterprise Data: Strategies to Enable Long-term Success

David Loshin

10:00 AM Refreshment Break
10:15 AM

Realizing the Practical Benefits of MDM

Mazhar Leghari

11:15 AM Interactive Panel Discussion
12:00 PM Networking Lunch (optional): Join the speakers for lunch and further discussion (immediately following the seminar).


Copies of David Loshin's book entitled "Master Data Management" will be made available to attendees.


Attendees will have a chance to win an iPad 2!

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