About Maribel Lopez

Maribel_Lopez

Maribel Lopez is a San Francisco-based research analyst, consultant, and author with deep industry knowledge and expertise. Over the past two decades, Maribel Lopez has observed, researched, and engaged directly with massive shifts in enterprise technology trends – namely, mobile, cloud, big data analytics, and IoT.

Since founding Lopez Research in 2008, she has been called upon to provide strategic mobility research and consulting services that explain how mobile, social and cloud computing alter the way users engage and transact. Her specialty is helping companies to understand and navigate digital transformation – optimizing business processes to deliver the right info at the point-of-need for employees and create improved customer experiences.

Maribel has garnered praise for her book, Right-time Experiences: Driving Revenue with Mobile and Big Data, which was published in 2014: "Maribel Lopez doesn't use scare tactics to convince readers to adopt new technologies. Instead, she demonstrates the clear logic behind mobile technologies and their effective use, showing that things really are better this way."

Prior to this, Maribel was a respected analyst for 10+ years at Forrester Research, most recently as VP of the tech industry strategies group. In this position, she provided analysis on multiple topics including network and service strategies, enterprise communications, and consumer markets for voice, video and data. She has also worked as an analyst for International Data Corporation (IDC), and gained practical marketing and operations experience while at Motorola and Shiva Corp.

Maribel Lopez is a member of the TechTarget Speaker Bureau

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