Gaining a competitive edge in today’s unstable environment demands that organizations shift their focus beyond traditional business automation to business optimization. To achieve this, IT strategies must also evolve to encompass an agenda that links information on demand capabilities to business performance objectives, capitalizing on new intelligence and innovative ways of consuming and delivering trusted information to business users.

People throughout organizations demand timely and contextually relevant access to accurate, trusted information to gain critical insight into financial risk, identify changes in market behavior, improve customer satisfaction and ensure maximum business impact.  Through the creation of an information agenda, as well as by taking advantage of novel approaches that can reduce IT time and cost burdens (e.g., cloud computing, enterprise mashups), organizations can optimize business performance.

Attend this forum to learn how to transform your company’s information into a strategic asset to optimize business performance.

Learn first hand how IBM is changing the game by providing leading edge information management and delivery capabilities tailored to your industry’s demands.

You’ll gain insight into how the various challenges facing organizations in today's volatile marketplace can be overcome by embracing industry best practices, proven methodologies and cutting-edge technologies, designed to unlock the business value of information, including:

• Business intelligence and performance management
• Information integration
• Master data management
• Data warehousing
• Enterprise data management
• Enterprise content management
• Enterprise mashups

Don’t miss this exclusive opportunity to interact with industry luminaries and business and IT leaders who will share success strategies and provide insight into how leading companies have leveraged their information to enable smarter decision-making for maximum effect.

Register today by calling Jen Tobin at (781) 657-1329 or completing our quick online registration form.

WHY YOU SHOULD ATTEND

Trusted information is the lifeblood of a well-run enterprise. Attendees of this free, interactive seminar will:

• Learn how to optimize business performance by effectively leveraging information locked in silos across the enterprise.
• Gain a better understanding of the value of your company’s corporate data and an overview of IBM's Information On Demand (IOD) strategy.
• Understand the value of enterprise mashups, one of the top five strategic technologies of 2009, in enabling broad use of information assets without increasing IT complexity.
• Hear how other companies have leveraged their information as a strategic asset to increase company value, customer satisfaction, and improve bottom line results.
• Discover the value of designing a long term information strategy to help companies survive today and thrive tomorrow.
• Gain insight into how IBM’s Information Agenda approach addresses critical business needs by helping companies access intelligence to identify new opportunities, improve efficiency and maximize performance to out smart the competition.

Attendance is limited. Reserve your seat today by calling Jen Tobin at (781) 657-1329 or applying online.

About the Speakers

Claudia Imhoff, Ph.D., President, Intelligent Solutions, Inc.

Claudia Imhoff, Ph.D., is the President and Founder of Intelligent Solutions, a leading consultancy on data warehousing and business intelligence technologies and strategies. She is a popular speaker and internationally recognized expert, and serves as an advisor to many corporations, universities and leading technology companies on these topics. She has co-authored five books and more than 100 articles on these topics. She has served on the board of advisors for DAMA International, is an advisor and a faculty member for TDWI, and she writes monthly columns for DM Review and e-Business Advisor.

Tom Inman, Vice President, Information On Demand Acceleration

Tom is Vice President of Information on Demand Acceleration reporting to Ambuj Goyal, General Manager of IBM’s Information Management Division and leader of the IBM-wide Information on Demand corporate initiative. In this capacity Tom is responsible for accelerating the market understanding of IOD and its value proposition and how to realize the value. Value realization comes from helping clients to establish an Information Agenda – a strategy and roadmap for leveraging information for business optimization and competitive differentiation. Tom helps drive client adoption of IOD through a common approach to engage, qualify, propose and deliver value through IOD engagements and projects.

Andrew Warzecha, Vice President of Strategy for IBM’s Information Management division

Andrew Warzecha is the Vice President of Strategy for IBM’s Information Management division. Mr. Warzecha is responsible for the division’s overall strategy: Information on Demand, chairs the Information Management Software Division Strategy Council, and writes/speaks frequently on this topic. He is a focal point for IBM’s Information Management acquisition strategy, market/competitive intelligence, and cross-IBM coordination through the Leveraging Information and other marketing programs. Mr. Warzecha is the Information Management division’s Integrated Product Development (IPD) process owner and sits on multiple IBM boards.

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