Storage Strategies for the Channel Professional - A free seminar

Dangerous data breaches, significant security risks, millions of dollars lost on service redesigns, extended maintenance and project delays, embarrassing business liabilities - These are just a few of the serious risks associated with trying to implement and maintain an SOA without governance.

With the seemingly constant bad news from Wall Street, SOA governance is even more crucial now: No enterprise organization can afford the business risks that come with ignoring SOA governance, or with putting bad policies in place.

Register today for complimentary attendance at the “Pragmatic SOA Governance” one-day seminar and learn how to lay the groundwork for a successful governance policy, find out how your current initiatives stack up, and take the next step towards continuous policy improvement.

'Pragmatic SOA Governance' is a free, 8-hour event that brings and world-renowned SOA expert and Burton Group analyst Anne Thomas Manes to a city near you. Sessions cover:

  • What to focus your design time governance on, through assembly and deployment;
  • How to effectively govern dynamic live services with runtime governance;
  • Detailed analysis of SOA governance strategies that are working in the field.

Whether you’ve just begun a few Web services projects or are well underway with an enterprise-wide SOA implementation strategy, you need to understand how to govern your SOA now. Otherwise, you’ll face project setbacks, cost overruns, data breaches and more.

'Pragmatic SOA Governance' is the only seminar that can give you the information you need at no cost. Similar events cost $595 and up – register today for complimentary attendance and reserve your seat.


Sessions at 'Pragmatic SOA Governance'

Design Time Governance - This session covers the main stages of service development - from design, through assembly, to deployment. At each stage, architectural, tactical and technical governance concerns are identified, along with tips on pitfall avoidance and how to leverage given technologies to aid in your governance efforts.

Runtime Governance - This session breaks down the key components involved in runtime governance, including architectural, managerial and technical perspectives, offering advice on how to effectively govern dynamic live services, with the emphasis placed on concrete actions you can take to make sure you aren’t creating rogue services or service stovepipes.

How to Sell the Business Benefits of SOA to Senior Non-IT Executives - This session provides guidance for explaining your SOA initiative to non-technical business people and various approaches for gaining funding. Learn the hard and soft benefits of SOA, the costs and risks of a SOA initiative, how to tailor your business case for its intended audience, how to avoid business case breakdowns, how to increase investment in social capital, and how to measure success.

Reserve your seat!

Produced by the editors of, this complimentary seminar is designed to give you practical, hands-on advice, industry best practices and real-world examples that teach you about the design and runtime implications of SOA governance, as well as the organizational and business impact of an effective governance strategy.

This complimentary seminar from the SOA experts will help you define and implement a governance strategy and roadmap that works for your organization. Admission is free, but space is limited. Registration will open soon.


Seminar Sponsor

Seminar Sponsors

Event Sponsors

To inquire about sponsorship opportunities or request more information, please contact your TechTarget sales representative or:

Brian McGovern
(781) 657-1425







Conference Speaker

Anne Thomas Manes, Vice President & Research Director, Burton Group
View Bio


Conference Chair

Jack Vaughn, Site Editor,

Dates & Locations

Thurs, Nov. 6, 2008
New York City, NY

Tues, Nov. 18, 2008
Chicago, IL

Thurs, Nov. 20, 2008
San Francisco, CA


8:00 am - 9:00 am
Registration & Breakfast

9:00 am - 9:10 am

9:10 am - 10:10 am
Session 1: Design Time Governance

10:10 am - 10:30 am
Vendor Solutions to Your SOA Governance Issues

10:30 am - 10:45 am
Morning break

10:45 am - 12:00 pm
Session 2: Runtime Governance

12:00 pm - 12:30 pm
Panel Discussion

12:30 pm - 1:20 pm
Lunch & Networking

1:20 pm - 1:40 pm
Vendor Solutions to Your SOA Governance Issues

1:40 pm - 2:40 pm
Session 3: SOA Case Study

2:40 - 3:20 pm
Vendor Solutions to Your SOA Governance Issues

3:20 - 3:30 pm
Afternoon break

3:30 - 4:30 pm
Session 4: How to Sell the Business Benefits of SOA to Senior Non-IT Executives

4:30 - 4:45 pm
Question & Answer; Raffle; Seminar Adjourns.

4:45 - 5:45 pm
Cocktail Reception