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Jen Tobin at
(617) 431-9722 .

Dates and Locations

Reston, VA
Thur. Mar. 25

Irvine, CA
Wed. Mar. 31

New York, NY
Tues. Apr. 6

Boston, MA
Wed. Apr. 7

Atlanta, GA
Wed. Apr. 14

Virtualization is more than just consolidating your servers.

Spend half a day out of the office at our free seminar tailored exclusively for mid-market companies (employee sizes 100-500), where independent expert, Greg Schulz, provides the latest tips and strategies to leverage virtualization technology. Greg reviews the current state of the server virtualization market, compares and contrasts the leading hypervisor options by explaining the capabilities of each and matching them up with particular use cases. In addition, you have the exclusive opportunity to view a live demonstration of the on-site facility’s server room. Learn how to build a successful strategy for 2010 and beyond, and achieve the highest return on your virtualization investment.

Admission is FREE but seating is limited. Apply today.

Expert Session 1: Beyond Virtualization Basics

In part 1 of this session, Greg Schulz takes an advanced look at virtualization, use case scenarios, and identifies the costs and technology impacts.

Most IT professionals are already aware of what a hypervisor is and the benefits of consolidation…but there is new technology out there, new use cases, and new offerings. Greg explains how to take advantage of the latest capabilities that are available.

Topics covered include:

  • Virtualization beyond consolidation (i.e. enhancing data protection, disaster recovery, security, and improved management)
  • Re-architecting – how to properly assess your environment
  • Tiered virtualization – deploying a mixed environment, a more sophisticated approach for those considering a second platform
  • Matching up which use case works best with each virtualization approach (e.g. when to virtualize databases instead of consolidation)

In part 2 of this session, Greg compares and contrasts the particular features, advantages, and benefits between Hyper-V and VMware relevant to the mid-market. Topics covered include:

  • Differences between Hyper-V and VMware and the advantages of each
  • Evaluating different scenarios and when to utilize each hypervisor (i.e. which is better for consolidating a SQL Server database)
  • When/where it makes more sense to use one or both of these platforms
  • Practical uses case

"Technology in Action” Presentation

An on-site engineer provides a live demonstration that highlights the use cases and technology that represent best practices for using virtualization today.

They “make it real” as you’ll be able to see the different scenarios in action during a tour of the facility’s server room. For example, learn how you can move a workload onto a different server and how this impacts the rest of your infrastructure.

Also, find out what effects this will have on system administrators and managers, so you can educate your staff and address concerns around the technology (i.e. is it going to work?)

Expert Session 2: Project Planning

Expert speaker, Greg Schulz, identifies opportunities for virtualization using a five step process that allows you to assess your virtualization status (so you can benchmark your progress against your peers). Steps covered include:

  • Discovery – what do you have, how is it configured and being used
  • Assess – determine your technical and business issues and needs
  • Establish – classes or categories of services, templates and tiers
  • Analysis – your capabilities or options, requirements, available solutions
  • And Deploy – configure, implement, monitor, measure and manage

He also reviews unique concerns for the mid-market so you can identify the capabilities available within your current environment. Walk away with concrete action items you can implement immediately in order to get the most out of your organization’s virtualization investment. Don’t miss out on this opportunity to ensure you are properly deploying, monitoring, and managing your server room and utilizing virtualization in a way that maximizes efficiency and minimizing costs.


Speaker Biographies

Greg Schulz
Founder and Senior Analyst; The StorageIO Group

As founder of the independent IT industry analyst and consultancy firm StorageIO (, Mr. Schulz has worked as a programmer, systems administrator, disaster recovery consultant, and capacity planner for various IT organizations from an applications, systems, server, and storage networking perspective. He has worked for several vendors before joining an industry analyst firm and later forming StorageIO. In addition to his analyst consulting and research duties, Greg is one of the most sought-after consulting analysts, writers and speakers on a global basis in the space of Green IT, server and storage virtualization, IT optimization and efficiency having latterly written the book on the topic “The Green and Virtual Data Center” (CRC). He is also the author of “Resilient Storage Networks – Designing Flexible Scalable Data Infrastructures” (Elsevier) as well as having written over a thousand articles, reports, tips and columns in addition to numerous webcasts, podcasts and videos.


Greg Schulz

Founder and Senior Analyst; The StorageIO Group


All attendees have the chance to win a Dell Latitude E4300 Laptop with Belkin mobility bundle (which includes a top load bag, USB mouse and travel surge).

Agenda (Times listed in EDT)

8:30 AM Registration and Morning Refreshments
9:30 AM Expert Session 1: Beyond Virtualization Basics
11:00 AM Dell “Technology in Action” Presentation
11:45 AM Expert Session 2: Project Planning
12:30 PM

Event Concludes / Networking/ Prize Give-away

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